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Hello! I’m Mei Yi, a freelance Senior Product Designer based in Singapore.

13

Experience in product design

5

Awards & accolades

9

Companies served

Experienced with designing digital products across enterprise and consumer sectors, I’ve led user experience across high-impact projects such as Singtel eSIM, Rewards, Prepaid hi!App and HungryGoWhere. Skilled in end-to-end product design — from research and journey mapping to interactive prototyping and usability testing.

Comfortable working closely with stakeholders, developers and agile squads to ensure seamless execution. Proficient in service design, design systems and creating consistent, scalable experiences across touchpoints.

Passionate about designing intuitive, user-friendly experiences backed by design thinking and data insights — reaching millions of users along the way.

Outside of work, I enjoy continuous learning — from exploring AI tools like ChatGPT and Copilot to sharpening my skills in Canva and digital marketing (thanks, Google Cert!). These passions also fuel my side project: growing my Etsy shop.

Profile photo of Lee Mei Yi

Hear from people I’ve worked with

“I’ve had such a good experience working with Mei Yi. She is a conscientious, talented and dedicated designer who is able to produce quality work in high pressure environments. She was instrumental in the launch of Singtel’s eSIM journey and worked with multiple stakeholders and users to reach favourable end outcome.”

Felicia PaulExperience Design Lead, Singtel

“I had the pleasure of working closely with Mei Yi during the launch of Singtel eSIM across its Postpaid and GOMO businesses, where she led the UI/UX efforts. Mei Yi is an invaluable asset to any team, not only because of her exceptional competence but also because of her collaborative and team-oriented approach.”

Brian LimProduct Owner, Singtel

“Meiyi is a detail-oriented and self-driven designer who proactively seeks clarification from stakeholders whenever questions arise. Her approach to design is highly structured and organized, ensuring a seamless process. As a passionate designer, she is dedicated to understanding users’ pain points and goes above and beyond by conducting guerrilla testing for various projects.”

Michele WangDigital Experience Senior Manager, Singtel

“Mei Yi is a very diligent designer. Constantly using what she knows about customers and their relationship of the product to push for better user experience. Her persistence saw an ever-increasing new user base and active user rate.”

Bryan GohExperience Design Director, Singtel

“It is easy to broach ideas with her. Beneath her placid exterior is a heart that is warm to people and anything fresh. I recommend Mei Yi to any team that is keen to tap the potential of introspection and silent determination.”

Terry LeeFounding Partner, Splash Productions

“Meiyi is a confident, coherent and creative young lady. She is extremely meticulous with craft, and highly analytical with concepts. Just as impressive is her enterprising spirit, and the patience she commits for their completion.”

Magnus TeoAssoc. Creative Director, Wunderman

Work Experience

Various Agencies

Freelance Senior Product Designer

2024 – Present

Singtel

Senior Experience Designer

2016 – 2024

Various Agencies

Freelance Art Director

2013 – 2016

Splash Productions

Web Designer

2013

Red Fuse (Hong Kong)

Digital Designer

2012 (3 months stint)

Wunderman

Designer

2011 – 2013

Email meDownload resume

Awards & Accolades

Award of Excellence for Outstanding Contribution

Singtel Singapore IT Award

2024

Bronze for UIUX

Asia eCommerce Awards

2019

Business Excellence
Prepaid Insurance

Singtel CEO Team Award

2019

Best in Digital Excellence

Singtel Group COE EAGLE Awards

2018

Awarded Director List
Academy excellence for top 15% of the cohort

Nanyang Polytechnic

2008 – 2011
(received for all semesters)