Experienced with designing digital products across enterprise and consumer sectors, I’ve led user experience across high-impact projects such as Singtel eSIM, Rewards, Prepaid hi!App and HungryGoWhere. Skilled in end-to-end product design — from research and journey mapping to interactive prototyping and usability testing.
Comfortable working closely with stakeholders, developers and agile squads to ensure seamless execution. Proficient in service design, design systems and creating consistent, scalable experiences across touchpoints.
Passionate about designing intuitive, user-friendly experiences backed by design thinking and data insights — reaching millions of users along the way.
Outside of work, I enjoy continuous learning — from exploring AI tools like ChatGPT and Copilot to sharpening my skills in Canva and digital marketing (thanks, Google Cert!). These passions also fuel my side project: growing my Etsy shop.